Our goal was to design an e-commerce platform and brand site that showcases Lyon Béton’s strong material story, product portfolio and craftsmanship while providing intuitive navigation, strong visuals and a polished user experience. The website needed to feel premium and design-forward, to reflect the studio’s high-end positioning and attract both consumers and trade professionals.
We structured the homepage to open with strong imagery of the concrete collections, coupled with clear product categories and retail-shop links. Product pages include high-resolution photography, material details and designer collaborations to reinforce credibility and brand story. Navigation is streamlined into key areas: Shop, Collections, About, Journal and Contact. The visual language uses a modern monochrome palette, generous white-space, minimalist typography, and feature animations to reflect premium design and craftsmanship. E-commerce functionality is integrated, enabling both retail and professional orders, while the site maintains responsive design to ensure a seamless experience across desktop and mobile devices.
The redesigned website gives Lyon Béton a refined online presence that matches its premium furniture brand. Visitors can easily explore collections, view detailed product information and proceed to purchase, while professionals can access dedicated resources. The site supports expansion into international markets and reinforces the brand’s design credibility.
For design-driven brands especially working with unique materials, a website must balance visual impact with clarity of information and e-commerce usability. When premium craftsmanship meets seamless digital experience, brand trust and conversion both rise.
"Our new website truly reflects the material aesthetic and design philosophy of Lyon Béton — it’s elegant, easy to navigate and enables us to reach customers globally." — Lyon Béton Team
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